Pelham
Groom

I turn new technology into products and operations people actually use, and explain them in words leadership can act on.

Communications · Corporate affairs · AI transformation

Ten years where communications meets technology, building the tools as well as running the work.

I took an intelligence practice from analysts at desks to a business built on AI, data and automation, and counselled executive teams in technology, energy, pharmaceuticals and finance through their highest-stakes moments.

I do my best work designing for three kinds of people at once - the expert inside the building, the expert outside it, and the person who just needs the answer.

3AI products designed and shipped
2Countries, one team, London and DC
24/7Operations run through general elections and live crises
How I build

One capability, pointed at what matters.

Most AI products fail by starting too wide. I start with one thing the machine can do reliably, find the stream of information where it is worth most, then carry it somewhere new.

01The primitive

Build one thing well

A core capability - turning live speech into searchable, timed text - built until it was dependable enough to run client work on every day.

02The vertical

Aim it at the richest data

The same engine pointed at a high-value public stream and sold as a product, with agents that match on meaning rather than keywords.

03The new medium

Carry it somewhere new

The capability extended into a second medium, opening a new market from work that was already paid for.

Selected work

Things I have made real.

01

Live speech, live insight

No product on the market captured what we needed end to end. We started by taping services together, then replaced each outside dependency with our own, while delivering for clients every day. Teams that used to write a call up afterwards could act while it was still running.

02

Meaning, not keywords

Swarms of AI agents reading live proceedings for concepts and implications, so a policy discussed in industry jargon is caught where a keyword alert would miss it.

03

For the expert and the newcomer

I drafted the product designs and owned the experience of the platform a whole practice worked in daily. Every screen had to work for the specialist who lived in it, the client expert checking it, and the reader who just needed the answer. I led its engineers directly, then set the standards for them as a partner team.

04

A practice rebuilt on AI

New revenue came from software-enhanced services rather than added headcount - in-house capture and transcription, automated routing, and a bespoke content system.

05

On my own desk

An audio engineer since I was fourteen, I build my own tools: a transcription pipeline that tells speakers apart and recognises voices, a Mac app that writes a live transcript of any call, and a set of AI agents that run my working week.

Experience
  • Bullpen Strategy Group (GP3)Partner. Built and led a technology-led intelligence practice across London and Washington DC.
  • CM GroupCo-founder and SVP, Global Operations and Strategy.
  • UK Policy GroupWar Room Director.
  • Conservative Campaign HeadquartersHead of Media Monitoring. Daily briefings for the Prime Minister and Cabinet through two general elections.
  • Spring OffensiveDrummer and songwriter. Recorded and toured the UK and Europe.
Contact

Let's talk.